Frameworks, sequenced for a real job
Playbooks: the right frameworks, in the right order
A single canvas answers a question. A playbook answers a job — each step's output feeds the next, every editor is free, and you can export a PDF at each stage. No signup, nothing leaves your browser.
Validate a startup idea
From 'I have an idea' to 'I know the riskiest assumption' in one afternoon.
- Lean Canvas
- Empathy Map
- Value Proposition
- SWOT
2–4 hours across the four steps Founders and indie hackers with an unvalidated ideaStart
Write a business plan (the useful part)
The four analyses every plan is built on — before you open a document.
- PESTLE
- Five Forces
- SWOT
- Business Model Canvas
3–5 hours across the four steps Anyone writing a plan for a bank, investor, board, or themselvesStart
Run quarterly planning
From 'everything is important' to three objectives with numbers attached.
- SWOT
- Balanced Scorecard
- OKRs
- Eisenhower
Half a day, ideally with the whole team Team leads and founders planning the next quarterStart
Understand your customer
Turn interviews into a value proposition written in their words, not yours.
- Empathy Map
- Value Proposition
- Business Model Canvas
2–3 hours after the interviews are done Product managers, marketers, and founders sitting on interview notesStart
Find your next growth move
Portfolio truth, growth options by risk, and one funded decision.
- BCG Matrix
- Ansoff
- Blue Ocean
- OKRs
Half a day with the numbers to hand Owners and executives deciding where next year's growth comes fromStart